Bill Holsinger-Robinson

Vice President, The Understanding Group
Grand Rapids, MI, United States

About Bill


Over the course of my career, I've been an entrepreneur, consultant, executive, scholar, chef and competitive cyclist. What's the "red thread" that connects all of them together? I'm a pattern recognizer with a love for new ideas, problem solving and story-telling. I excel at helping organizations - large and small, established and brand new - think big, be consistent and get moving. I have a passion for supporting others, enabling social entrepreneurship and encouraging small bet at a time.

Some of my current notable projects include co-founder of HUB Grand Rapids, lead organizer of TEDxGrandRapids 2013 and the Frederik Meijer Endowed Honors Chair in Entrepreneurship and Innovation with Grand Valley State University. I was the founding executive director of ArtPrize for two and a half years while working as president of Pomegranate Studios.

Specialties: New initiatives, design thinking, social entrepreneurship, start-ups, marketing.

You can find me online at:

TED Conferences

TEDActive 2015, TED2011, TED2010, TED2009, TED2008, TED2007

I'm passionate about

Enabling and supporting the entrepreneurial community, the growth of social enterprise and a cultural shift towards risk-taking and experimentation in Michigan

Talk to me about

Technology, design, entrepreneurship, social entrepreneurship, The HUB, cycling, food, international adoption

Favorite talks

Comments & conversations

Bill Holsinger-Robinson
Posted over 8 years ago
How the Mind Works
This is one of my favorite themes at TED and where, I believe, some of the most bold questions/statements are posed. If these conversations only get us to question our most fundamentally held beliefs - do we really know what we think?, does God exist?, etc. - whether those beliefs are changed or not, we would all be better off for the experience. Watch them all!