Greg Lavery Posted over 2 years ago A conversation with Shell: How can the smarter use of energy and other resources unlock the true potential of cities? Nick - that is really interesting. Clearly a lot of work needs to be done to better understand the human dimensions of cities. The question is who will pay for this work to be done? If left to academic institutions who are strapped for cash, the work will take a long time. Governments are also watching their budgets and this seems less of a priority than (although closely related to) health and education. Not for profit organisations I also fear do not have the money to arrive at solutions quickly. Will big business pay? I know Shell has done some good work in this area in the past - but generally other big companies have done little. So perhaps it is left to startup entrepreneurs, a source of much of the innovation of the last couple of decades, but I worry that they do not have the time or breadth of knowledge to tackle such big issues. Is the problem just too big and broad to be funded?