Jun 5 2012: Lee, I agree with you. Most of people aim at satisfying their own interest. But satisfying one's own interest does not mean making profit. I think people want to make profit for two main reasons. First, making profit means earning money and earning money means having a power (power to buy everything you want, power to do everything you want). Then, they want also to make profit because when we do so, we get (social) recognition from our peers. Therefore people aim at making profit because they want some power and some social recognition. Do you agree?
Social business can meet these two demands. Indeed, if you reinvest your profits into your own business, your business will get bigger and you thus get more power in so far as you manage more salaries, you have to design strategy to enter more markets and so on. That could be motivations which are not strict profit. Besides running a social business means that you are aware of social or environmental issues and that you are keen to solve them. As a result you could get some social recognition. If we consider the social trends solving these issues will be certainly more and more sociall valuable.
Social business is not a new economic model in itself. As your salary idea,Social business only aims at reshaping capitalism with regard to new social trends. You could say that it is pie in the sky but I believe that social business paves the way for a world in which people take care of themself (first) and the others (then).
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A reply on Conversation: Is Social Business the future of capitalism ?
Social business can meet these two demands. Indeed, if you reinvest your profits into your own business, your business will get bigger and you thus get more power in so far as you manage more salaries, you have to design strategy to enter more markets and so on. That could be motivations which are not strict profit. Besides running a social business means that you are aware of social or environmental issues and that you are keen to solve them. As a result you could get some social recognition. If we consider the social trends solving these issues will be certainly more and more sociall valuable.
Social business is not a new economic model in itself. As your salary idea,Social business only aims at reshaping capitalism with regard to new social trends. You could say that it is pie in the sky but I believe that social business paves the way for a world in which people take care of themself (first) and the others (then).