Stuart Nolan

CEO , Hex Induction
Huddersfield, United Kingdom

About Stuart


Stuart was thrown out of school for reading too much and spent his youth involved in a range of nefarious activities including time as a pitchman, a fake psychic, a 3-card monte thrower, and a stand-up poet. When he grew up he spent 17 years developing for Interactive TV, Web, mobile devices, games platforms, and museum displays. In 2002, a NESTA Fellowship gave him the opportunity to travel the world studying with experts in traditional techniques of deception and attention control. Refining these techniques using current research in psychology and neuroscience he developed his expertise in sleight-of hand magic, hypnosis, cold reading, and psychological illusion.

Stuart has applied these techniques to new areas, researching how teenagers respond to the mysterious in new technologies, how organisations are regularly deceived by the language of strategy documents, and how the art of attention control can be used in design, media production and sport coaching. He has run his unique workshops with architects in Manchester, technologists in Lima, film editors in Paris, journalists in Sofia, museum directors in Norwich, artists in Madrid, Internet entrepreneurs in Kuala Lumpur, TV executives in Helsinki, game designers in Alicante, scriptwriters in Amsterdam, futurologists in Brussels, Rugby players in Yorkshire, and teenage inventors at the BBC.

Stuart has spoken at TEDxSalford and TEDxHuddersfield.

Areas of Expertise

Attention Control Training, Physical Deception Specialist, Mystery Design Consultant

People don't know I'm good at

Keeping a secret.

Comments & conversations

Stuart Nolan
Posted over 2 years ago
Why did humans invent sports and why do so many people love watching and playing competitive sports games?
Can I recommend Brian Sutton-Smith's excellent book The Ambiguity of Play. It has the best thinking on the slippery topic of "play" and why we do it. He considers 7 major rhetorics of play and I see those rhetorics occurring in the conversation here. As to why we enjoy "watching" sport? I think there are many answers to that but one that interests me is beauty. Try this quote... “Beauty is not the goal of competitive sports, but high-level sports are a prime venue for the expression of human beauty. The relation is roughly that of courage to war. The human beauty we’re talking about here is beauty of a particular type; it might be called kinetic beauty. Its power and appeal are universal. It has nothing to do with sex or cultural norms. What it seems to have to do with, really, is human beings’ reconciliation with the fact of having a body.” David Foster-Wallace - Federer Both Flesh and Not. I'm quoting from the version in the book Federer Both Flesh and Not but there is another version here called Federer as Religious Experience