Alex Genov

User Research and Innovation, SOFTWARE INDUSTRY
San Diego, CA, United States

About Alex

Languages

Bulgarian, English, Russian

I'm passionate about

Helping teams create remarkable products and services which make people's lives easier and more enjoyable.

Favorite talks

Comments & conversations

156299
Alex Genov
Posted over 2 years ago
The power of a brand to turn us into puppets.
I do not think brands invent their own labels to make things more clear for the consumer. They do it to be different and to stand out and to create a following. Marty Neumeier's book Zag explains that strategy very well. [http://www.amazon.com/Zag-Number-Strategy-High-Performance-Brands/dp/0321426770] If you want to go for clarity, small, medium, large gives a pretty good sense of what is what, especially when they are listed side by side. Using a mixture of English (tall) and Italian (grande and vente) to describe size does not help me much, it confuses me. But it sounds very exotic and worth $5 for a cup of coffee :)
156299
Alex Genov
Posted over 2 years ago
Debate: You cannot design an experience.
Dan, the whole point of my argument is that Disney can design the physical space, the costumes, the rituals and so on. The "experience" is the subjective feelings of people as they interact with the physical space etc. And since one cannot design feelings, you cannot design the "experience" :)
156299
Alex Genov
Posted over 2 years ago
The power of a brand to turn us into puppets.
Yubal, you call this "weakness" ... I am not sure this is a fair label. Can you call fear of the dark a human weakness? I do not think so. It is a property of the human mind that developed very early on in human evolution and has evolutionary advantages or purposes. Humans use a lot of mental shortcuts to make decisions - these are not weaknesses, just how we operate. Of course, if we are mindful and know these mechanisms, we can prevent being influenced by them.