Adrien Mveng Posted over 2 years ago What can we learn about social media and society in general from the hype generated by Kony 2012? You would be wrong if you suspected that ggeneral awareness has not increased. One may think people do not invest a lot in the world issues. but trust me, if you tell to 1000 people they can help in the fight against cancer by donating 1 dollar maybe, only one person will give a dollar. But If you tell 10 000, then you'll have at least 10 people who will donate something. some may give even more than 1 dollar. Some may even invest themselves in the fight. As for how we can excite people to invest themselves in good causes, there is no answer to that (in my opinion). Most people would gladly give some money to causes, but they wouldn't do anything else. They have a life, yo! they have their own problems. All what you can do is to inform a lot of people so that you can have a few who would join the cause!