Brad takes strategy to action in the pharmaceutical and biotechnology environment. he applies his talents to stay on the cutting edge of common sense in project management, customer targeting, and incentive compensation. Brad currently works a Abbvie Laboratories where he creates call plans and target lists for the innovative sales forces.
Brad founded Norton Creative Solutions to help both for-profit and nonprofit organizations use business tools and ideas commonly available to major companies. He is also passionate about reducing paperwork and removing artificial barriers to communication. He also brainstorms with people about developing their personal and career goals.
By helping managers focus on the voice of the customer, he champions lean thinking and agile project management as a way to improve efficiency and remove waste. He uses his experiences with nonprofit organizations at Norton Creative Solutions for his own professional development.
His usual habitats are his office, coffee shops, airports, and restaurants. He has been known to create small focus groups on the spot to talk about current issues and learn what customers really want.
Brad helps develop new talent through his volunteer work with students and interns helping them develop their skills and job seeking knowledge. With the changing job environment, Brad routinely goes to conferences, workshops and meetings to learn about issues, opportunities and options for incorporating the voice of the customer into business.
Brad has a BS in Biochemistry from Texas A&M University, an MBA in Marketing from the University of Minnesota, and a Certificate in Advanced Project Management from Stanford. He also holds a certificate of professional development from The Wharton School.
I take strategy to action in both my professional and personal life. I want to see more people use their time and ideas to make a positive, sustainable difference.
A Business makes money through effectively taking a raw material and converting it into something needed by another person - a thing or an idea - efficiently. Energy, raw materials , people and time are the major elements in the efficiency equation. Every business should look at how much energy, time, people and resources it takes to make a product that meets the customer's needs.
I want to talk about ways to make businesses and nonprofits better at connecting customers and users with needed products and ideas. I want to find new ways to use lean product thinking in general.
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