Brad takes strategy to action and tries to stay on the cutting edge in biotechnology and bio-pharmaceuticals. He applies his talents to stay on the cutting edge of common sense in project management, customer targeting, and incentive compensation. Brad currently works a Abbvie Laboratories where he creates call plans and target lists for the innovative sales forces.
Brad has a passion to help nonprofit organizations. He founded Norton Creative Solutions to help nonprofit organizations use business tools and ideas commonly available to major companies. He is also passionate about reducing paperwork and removing artificial barriers to communication. He leads workshops on brainstorming, personal and career development and establishing internship programs.
By helping managers focus on the voice of the customer, he champions lean thinking and agile project management as a way to improve efficiency and remove waste. He uses ideas in related industries to develop successful tools and platforms widely used across the companies he works for.
His usual habitats are his office, coffee shops, airports, and restaurants. He has been known to create small focus groups on the spot to talk about current issues and learn what customers really want.
Brad helps develop new talent through his volunteer work with students and interns helping them develop their skills and job seeking knowledge. With the changing job environment, Brad routinely goes to conferences, workshops and meetings to learn about issues, opportunities and options for incorporating the voice of the customer into business.
Brad has a BS in Biochemistry from Texas A&M University, an MBA in Marketing from the University of Minnesota, and a Certificate in Advanced Project Management from Stanford. He also holds a certificate of professional development from The Wharton School.
Areas of Expertise
Biotechnology & Life Scinces, Incentive Pay Systems Design, Brainstorming solutions / problem solving, Analysis and Problem Solving, Project Management - Creative Fields, Project Management
An idea worth spreading
A Business makes money through effectively taking a raw material and converting it into something needed by another person - a thing or an idea - efficiently. Energy, raw materials , people and time are the major elements in the efficiency equation. Every business should look at how much energy, time, people and resources it takes to make a product that meets the customer's needs.
I'm passionate about
I take strategy to action in both my professional and personal life. I want to see more people use their time and ideas to make a positive, sustainable difference.
Talk to me about
Help businesses and nonprofits become better at connecting people with needed products and ideas. I use lean project management daily and want to creatively use it's principles in everyday life.
People don't know I'm good at
I can drive antique tractors and bale hay. It's a skill my dad wanted me to have, because he knew I would never live on a farm like he did.
My TED story
I am a catalyst. I bring unexpected people and ideas together to successfully solve common problems. So far, I have used ideas from TED talks to improve the way our departments work together, as well as improve incentives offered to our field sales teams.