Mar 9 2012: I really liked this talk-
The following are some elements that I see coming to play on the subject of "making bureaucracy sexy" and "maximizing engagement":
1. Make people care - The choice to respond or not to respond internalizes the problem which grants the problem more inherent value. Internalize to make people care.
2. Make it easy - Find a problem and answer it. Job well done (ex. Citizens Connect and the possum). Now if it was required that you make the extra effort to perform the act that you suggested, would the program work as well? I tend to think not. Make it easy.
3. Make it fun. - The "gamification" elements seem to be the grease on the wheels (ex. uncover a fire hydrant, then name it. First to do it wins.)
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A comment on Conversation: How do we make Bureaucracy sexy?
The following are some elements that I see coming to play on the subject of "making bureaucracy sexy" and "maximizing engagement":
1. Make people care - The choice to respond or not to respond internalizes the problem which grants the problem more inherent value. Internalize to make people care.
2. Make it easy - Find a problem and answer it. Job well done (ex. Citizens Connect and the possum). Now if it was required that you make the extra effort to perform the act that you suggested, would the program work as well? I tend to think not. Make it easy.
3. Make it fun. - The "gamification" elements seem to be the grease on the wheels (ex. uncover a fire hydrant, then name it. First to do it wins.)