David Teachout Posted about 2 years ago Are memes important for our survival? How can we draw on memetic theory to inspire ideas of sustainability that go viral? As memes are themselves sustainable only in so far as the requisite biological structure exists to create, promote and be taken over by, them, so it is that the continued existence of humanity is tied inextricably to the sustainability of memes themselves. Therefore, while ideas which promote sustainability are worth pursuing, I think it is a raising of social human consciousness to the notion that we and the world around us are the ideas put into practice, that each and every action, every meme put into play and carried forth is the manifestation of our oneness with creative energy and therefore of environment in total. Rather than a distancing involved in which ideas or memes are considered things external to the source, so a growing appreciation for their intimate connection with us can be pushed to create an awareness of the cosmic, some may say spiritual, quality of our memetic connection with the universe. Sustainability then becomes not an idea to find ways to promote it, but an innate notion that pervades our very being, constantly brought into clarity with every utterance and behavior.