Julie believes that individual actions can change the world. She has spent her career working to motivate people to alter their behaviors for social good. Her causes have included everything from organic farming to water conservation to green building to recycling and energy-efficient products. Julie has helped support the EPAâ€™s ENERGY STARÂ® program for the past ten years including co-authoring and supervising the implementation of the original national launch plan. This effort led to a 41 percent national awareness of the ENERGY STARÂ® label in just three years. She is frequently called upon to speak on social marketing at venues across the country. Julie has been recognized for her work through many awards including five Silver Anvils from the Public Relations Society of America. In 2001, she was named one of The Puget Sound Business Journalâ€™s 40 under 40 young outstanding executives. She is also co-author of The Environmental Marketing Imperative (Probus Publishing, 1994).
Areas of Expertise
social marketing, Public Relatiions and Communication, advertising , communications planning