Cat Lever

CEO/Coffee Runner, Cat Lever, Bookings Agent and Promoter
Adelaide, Australia

About Cat

Bio

After completing an Honours degree in Creative Arts at Flinders University and working in television, fashion, theatre, radio and venue management, Cat’s nation-wide experience in the creative industry has given her an in-depth understanding of the contemporary business.

Cat is experienced in all aspects of management including, publicity, promotions, bookings, venue management, artist management, tour management, and styling.

Cat has liaised on behalf of high profile personalities and entertainers, and has been associated with musicians and bands, bars and nightclubs.

Cat Lever is a boutique Booking/Promotions Agent and Manager, and is completing a Master of Commerce (Marketing)

Areas of Expertise

Marketing + Branding + Advertising + Management, Promotional Marketing, Entertainment & Media

I'm passionate about

Integrity of core values, and Kate Bush

Talk to me about

I'm an ex professional actor (State Theatre Company of South Australia, Home & Away) with a hard sell, a deep voice, and a penchant for politics...and television. Talk to me about any of these things

People don't know I'm good at

Building space shuttles (that might be a lie)

Comments & conversations

148566
Cat Lever
Posted over 3 years ago
Does anyone have any good examples of Global Marketing translations gone wrong?
Hahahaha that's amazing, I like it! One of my favourite failures is the "Where The Bloody Hell Are You" campaign. It was banned in England for the use of the word "bloody", it was banned in Canada for advertising a brandless beer (in the ad a bartender says "we've poured a beer for ya" and in Canada it is illegal to advertise alcohol unless it is branded), and in Singapore "bloody hell" was omitted for the negative connotations, leaving the tag line as "So where are you?". What a disaster. A very expensive disaster.
148566
Cat Lever
Posted over 3 years ago
Will the 2013 election see Australia with a Labor (Gillard) or Liberal (Abbot) Government, and to what extent does the media influence votes
Thank you for your thoughts! The reason I highlighted the media point is I feel like I'm listening (especially recently) to a lot of misinformation regurgitation from my friends; which I can mostly blame on mudslinging campaigns and bias discourse (usually portrayed by leading media bodies). This may not be the reality, but there seems to be a wider percentage of Australians currently who are misinformed, or who blatantly "don't care". My example being the overwhelming majority of my friends and colleagues who refer to Prime Minister Gillard as a "backstabbing bitch" re the 2010 leadership spill, whom when questioned have little or no idea of how that event actually came about and why. I completely agree with you Bob in that many people vote for who their parents propose, and yes GM, "Personality, popularity, charisma/integrity and capability" do play a large role (if not the largest role all things considered) when campaigning for votes. In regards to the 2013 election; it's so difficult to predict, but assuming both parties are in a similar place policy and progress wise in a years time (which I believe to be likely), I wonder if Australians will throw their vote to the "backstabbing bitch" or the Pro-life religious nut. Is that a caricature description of those leaders? Absolutely! But that's what the media gives us, and unless we take the extra time and go the extra step to understand the policies and progress of implementation fully, that's all we've got. Great stuff, thanks guys for your responses! Cat
148566
Cat Lever
Posted over 3 years ago
Is Abortion good or bad???
This has been a very insightful thread to read. I agree that it is very difficult to describe abortion as good or bad, and while I accept and understand the moral values on both sides, I am pro-choice. In cases of abuse (rape, physical, mental etc) I believe it is unreasonable to suggest that the mother (and even father in some cases) endure the post traumatic stress that will inevitably ensue. Also in many cases where these factors are considered, the child itself will be unsafe and anguished. I don't subscribe to "pro-death" or "anti-life" labels, I advocate for less children in foster homes, women's rights to health and safety, and minimal "backyard abortions".