srinivasan kumar Posted about 2 years ago What makes an idea spread? Duration? Quality? Loudness? May be every idea has a sensational intensity. It may be both good or bad but it should be able to create an intense sensation in the minds of the receiver . Since all of us are socially connected with people whom we know share our beliefs or just share it for the sake of passing something that we felt intensely about, it gets spread. The susceptibility of different persons also differ and hence stories that excite a sports fan may not work on someone more interested in something like consciousness biology and so on. So we also need to refine spreading amongst what category of interest groups. The sharing which has become so powerful with the advent of the web, things like the tamil Kolaveri song has seen such violent spread it took most by storm. There is so much peer pressure also in subscribing to a “cult”.