Feb 10 2012: Actually, I think that we are already into a resurgence of science curiosity, as can be seen from the exploding grown of hacker/makerspaces. I think that what is needed is to reach parents of preschool children, and get them to perform the simplest, least expensive experiments (like germinating bean/pea seeds, or a lemon shocker) to encourage the growth of their kid's brains, so that they will be able to get better jobs and be more successful when they are grown. (Yes, I know, but for some people, the might dollar is the only thing that will get their attention.)
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A comment on Conversation: Why don't we have more "Kitchen" scientists?