Jan 31 2012: There are diffrent levels of this. This is how I buy products Im not familiar with:
1. What product fits my needs?
2. What product has positive consumer responses on the web.
Here is where your theory kicks in in my case.
3. I choose to buy a specific product, so I check aviability.
4. I choose aviability over price.
5. I even revise my choice of product, because aviabillity of an similar product is higher.
I want the product, now. Pressing "Buy" and next day pulling it out of my mail. Thats where the magic is, thats where my money goes. Aviability is sometimes higher rated in my brain then functionality. And Im a nerd. Imagine what normal people do...
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A comment on Conversation: The Culture of Want; the Now generation
1. What product fits my needs?
2. What product has positive consumer responses on the web.
Here is where your theory kicks in in my case.
3. I choose to buy a specific product, so I check aviability.
4. I choose aviability over price.
5. I even revise my choice of product, because aviabillity of an similar product is higher.
I want the product, now. Pressing "Buy" and next day pulling it out of my mail. Thats where the magic is, thats where my money goes. Aviability is sometimes higher rated in my brain then functionality. And Im a nerd. Imagine what normal people do...