azim kidwai

Chief Business Development Officer, Mercy Mission
Bradford, United Kingdom

About azim

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Azim Kidwai BSc(Hons) PGD CSSGB CSSBB

2009: Harrington Institute, USA, Six Sigma Black Belt

2009: Judge Business School, University of Cambridge EAM: Endowment Asset Management

2004: University of Birmingham Postgraduate Diploma in Health Management
De Montfort University Postgraduate Diploma in Management Capability

1999 – 2002: University of Bradford Management Centre BSc (Hons) Management

Employment History

Mercy Mission: Chief Business Development Officer: November 2009 – Present
Building the sustainability agenda in one of the fastest growing NGOs in the world.

Intellectum Strategic Programme Advisor July 2008 – November 2009 (1
Developed the world!s first adaptive media campaigns in healthcare for the North West SHA Blackpool PCT and Knowles PCT!s venture into adaptive media.

NHS South Birmingham Message Realisation Consultant March 2009 – July 2009
Deputising for the Head of Communications, this role involved ensuring the Communications and Involvement team met all their commitments as set out in the annual strategy, and developed a structured way to develop the different required brand identities for NHS South Birmingham as the Trust moves into two separate governance structures for the commissioning and provision.

Calderdale PCT Programme Manager December 2008 – February 2009
Responsible for designing and developing a risk management strategy for clinicians working in the community and the risks they face from certain elements of the general public.

NHS Leeds Service Improvement & Patient/Public Involvement Lead December 2007 – December 2008
Leading on the communications plan, and message realisation requirements of a new contract for Urgent Care worth £40m across West Yorkshire

Institute of Psychiatry, Ain Shams University, Faculty of Medicine, Abbasia – Cairo, Egypt Programme Lead, Management for Mental Health December 2006 – November 2007
Designed and delivered a complete professional development programme on Management for Mental Health for doctors across Egypt.

Health & Offender Partnerships, Department of Health, Wellington House, London Service Improvement Consultant: Special Interest Health Inequalities June – November 2006
Specialist consultant to lead a review and recommendations program following the death of a patient in custody of prison healthcare facilities.

Bradford District Care Trust Modernisation Project Manager September 2004 – November 2006.
Managed a portfolio of corporate concerns, which included the national ‘Choose and Book’ programme, the NIMHE Spirituality Programme and the statutory obligations upon the Trust relating to diversity.

Bradford Teaching Hospitals Trust, Bradford Royal Infirmary, Bradford Accident & Emergency, Service Improvement Manager September 2002 – August 2003
Improved the department’s patient throughput, ergo was sought to introduce best practice, and improve the level of service offered, to the benefit of the patients, the Trust and my eighteen staff.

Government Communications HQ, Cheltenham, Gloucestershire Information Management Summer Intern: Summer 2000 & 2001


Arabic, English, Urdu

Areas of Expertise

Communications, Islam, Muslims, Marketing, Love , happiness, Family, Education

An idea worth spreading

'Love for your brother what you love for yourself', The Prophet Muhammad.
This is a principle that I think if applied by mankind itself, we would be a whole deal happier and there would be a lot less sadness in the world. Now typically most people love themselves the most, and that love and desire for success, safety and contentment they have is a very powerful force. It takes them to achieve all their dreams and can make a young boy from the streets of Rio to become a global athlete or a school drop out from London to have a global business empire. Now, if only that desire for the self, could be shared with those around you? If only what one loved for oneself entered ones psyche when one considered those around them, wouldnt that be something? Imagine a branded trainer that didn't kill the childhood of a child in Thailand to put a smile on the face of a child in the US. Imagine, the fuel in your car in Europe not putting fuel in the water of a child on the banks of the delta. WoW.

I'm passionate about

I am passionate about people. i love people & want people to be happy. Life is short, challenges are many. One cannot control what life throws to him, but one can control how one deals with it. Smile.

Talk to me about

I love to talk about the purpose of life, building communities, wiping tears and making people smile.

People don't know I'm good at

reading. listening. writing. well my primary school report made a point of mentioning that.

My TED story

I live in a very sleepy town in the north of England called Bradford. Every few years it catches fires when angry young people become frustrated by local politics and the economy. I am trying to stir a change here to encourage people to see the world as they want to see it, to put a smile out as they want to see others.

I travel the world, and have seen what lies between Melbourne and Toronto, and know that what lies right here in the UK is a good thing. And the fact of the matter is, if we all just got on with the old arabian ideal of 'Ethar' of loving for others what you would love for yourself we would be a whole lot happier on every square inch of God's green earth.

I am Azim Kidwai and I am on a mission to make man smile.

Favorite talks

Comments & conversations

E9d96b93bcd35b56d3b7422734570e0ec85141ea 50x50
azim kidwai
Posted about 2 years ago
The Culture of Want; the Now generation
instant gratification is a reality of world driven by the pleasure of others. People today derive their pleasure from the way others see them rather than the actual source of their own pleasures. Someone will happily toss aside an iPhone 4 for an iPhone 4S, because they want others to know they have a 4S rather than a 4, because their pleasure is in the sight of others. Material possessions please their owners as long as others are pleased with them. This is why something that can immediately gratify yesterday could fail to do anything for you tomorrow, simply because the world now sees it differently. See the journey of Burberry and you can see how the same product because cool, crass and then cool again within 3years, depending on who was seen wearing it...