Jan 26 2012: Dear Laura,
the topic is so interesting and I would like to have the time to read all the comments.
I've been studying the relation between advertising and good and I discovered the power of archetypes, of jungian archetypal psychology and the methodology of archetypal branding by Pearson and Mark.
My new book with all my reflections is going to be published in Italy on February 21th. The title is "Create! How to design a contagious communication (and make the world a better place)".
I have also a keynote that I'm presenting in english. You can find here the slides: http://www.slideshare.net/mirkopallera/create-how-to-design-contagious-communication-cristal
My next presentation will be at Davos (Switzerland). http://forumdavos.com/ I hope to see someone of you there.
If you are interested in contacting me you can find me here or on Facebook: http://www.ninjamarketing.it/author/mirko-pallera/
by the way I'm looking for publishers in different languages so if you are interested I can send you more information . very best to you
TEDCred score: 0.00 TEDCred reflects your contribution to the TED community.
A comment on Conversation: Can advertising be both a force for commerce AND a force for good?
the topic is so interesting and I would like to have the time to read all the comments.
I've been studying the relation between advertising and good and I discovered the power of archetypes, of jungian archetypal psychology and the methodology of archetypal branding by Pearson and Mark.
My new book with all my reflections is going to be published in Italy on February 21th. The title is "Create! How to design a contagious communication (and make the world a better place)".
I have also a keynote that I'm presenting in english. You can find here the slides: http://www.slideshare.net/mirkopallera/create-how-to-design-contagious-communication-cristal
My next presentation will be at Davos (Switzerland). http://forumdavos.com/ I hope to see someone of you there.
If you are interested in contacting me you can find me here or on Facebook: http://www.ninjamarketing.it/author/mirko-pallera/
by the way I'm looking for publishers in different languages so if you are interested I can send you more information . very best to you