Jan 25 2012: How about we look at this from a little bit of a different angle? In addition to advertisements being a force to drive good will and charity, what if the market research itself could help promote positive social change? In today's world, social media is as big of a boom as television and radio was 40 years ago. Social media provides an avenue for any topic to be discussed, but at the same time it provides us with a chance to assign value and record the social-emotional sphere of this generation. Never in the past have we had an opportunities like we do today, and they are vastly untapped. If we could tap this resource, wouldn't the possibilities for good be endless?
I am aware of a company, a start up, that looks to harness the value of the topics that people are passionate about, and assign a legitimate, monetary value to said topics, and donate that to charity. This works by having people, like yourselves, volunteer your social media accounts to be passively observed by the service, and for every bit of feedback you produce on anything, it donates 80% of the market worth to 5 charities that you have hand picked, IN YOUR NAME, allowing you to change the world in the way that you see fit. On top of the donation, the user also receives equal donation credits, exchangeable with for profits, additional tax credits, and/or rewards. On average, according to this system, people generate about $0.60/day to their charities, which is 219 dollars per year, so if 1 million people signed up, it would generate 219 million dollars a year towards human advancement.
With this, no longer would people see advertisements as a nuisance, but they would see them as an opportunity, wouldn't you say? Also, since cause marketing has a 2010 Cone Cause Evolution Study bench marked increase in sales, we can create a society that not only prospers charitably but fiscally. The name of the company is Social Market Research for Charity. http://sites.google.com/site/socialmarketresearchforcharity/
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A comment on Conversation: Can advertising be both a force for commerce AND a force for good?
I am aware of a company, a start up, that looks to harness the value of the topics that people are passionate about, and assign a legitimate, monetary value to said topics, and donate that to charity. This works by having people, like yourselves, volunteer your social media accounts to be passively observed by the service, and for every bit of feedback you produce on anything, it donates 80% of the market worth to 5 charities that you have hand picked, IN YOUR NAME, allowing you to change the world in the way that you see fit. On top of the donation, the user also receives equal donation credits, exchangeable with for profits, additional tax credits, and/or rewards. On average, according to this system, people generate about $0.60/day to their charities, which is 219 dollars per year, so if 1 million people signed up, it would generate 219 million dollars a year towards human advancement.
With this, no longer would people see advertisements as a nuisance, but they would see them as an opportunity, wouldn't you say? Also, since cause marketing has a 2010 Cone Cause Evolution Study bench marked increase in sales, we can create a society that not only prospers charitably but fiscally. The name of the company is Social Market Research for Charity. http://sites.google.com/site/socialmarketresearchforcharity/