Sean Kim Posted over 2 years ago How can creatives use new technologies to increase empathy across cultural and geographic distances? I agree. I used to think I had ADD, but then I realized it was due to the strong feeling of not working on something that was worthwhile. Working on a project that I'm passionate about gives me clarity and focus like nothing else. I think that our lack of attention span comes down to a sort of subconscious cry for help-- "why am I doing this, what else could I be doing to make best use of my time?" These days, there's so much meaningless crap floating around that we have to wade through, but if we do we can do incredible work.