Caroline Penca

Austin, TX, United States

About Caroline

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Caroline Penca
Posted over 2 years ago
Can advertising be both a force for commerce AND a force for good?
I think that advertising has a lot of potential to do a lot of good. Speaking as a young woman who has come of age in the digital age, advertisements have always been present in my life, so I feel like perhaps my generation doesn't notice them as much as older people may. I have also seen many of my girlfriends feel that they are inferior due to the beautiful women they see in advertisements who don't look anything like them, and I think that this is a good example of where advertising can do good. If we can put more ads out there with more realistic looking women, like the Dove "Real Beauty" campaign, it can help more women and girls feel better about themselves, I believe. Obviously, advertising is a business that is almost completely centered around the client's needs and wants, so if the client is paying to use an image of a woman that has been photoshopped down to nothing, then that's what they're going to get. I think that advertisers could take the initiative to suggest using more realistic images and back it up by showing how women may respond more positively to such images. But, as others have said, part of the responsibility lies with the companies themselves to do things like using more diverse people in their advertisements or to create products that are more environmentally friendly. Also, like others have said, if a product is bad, it will not sell, and it is also illegal to be disingenuous in advertisements. While not everyone will follow these laws, if you see a company doing so, you can report it to the Better Business Bureau or, as someone else said, find their social media pages and voice your opinion. Most companies these days will do whatever they can to correct mistakes in order to save face. Finally, while I agree that advertisements can be disruptive when watching TV or watching videos on the internet, without them, the programming wouldn't cost as little as it does or be free (i.e. Youtube). Same thing goes with radio.