Dominic Cappello

Santa Fe, NM, United States

About Dominic


Dominic is the co-founder and chief strategist of Safety+Success–a socially engaged design and strategy firm focused on creating safe, healthy and resilient families, schools and communities.
He also lives on Santa Fe's historic Canyon Road in an Artist Residency Program where he writes and illustrates. Dominic’s work received national attention when his Ten Talks books series was featured on Oprah, catapulting Ten Talks to the NY Times bestseller list. He has called Santa Fe his home since 2006 after living in Long Beach, CA, San Francisco, Stockholm, Portland, OR, Seattle, and New York City.



I'm passionate about

Social justice, sustainability, and universal health care

Talk to me about

Finding a deal on a bungalow on Bali or the best massage treatment at Ten Thousand Waves in Santa Fe.

My TED story

After years of enjoying TED videos I attended my first TEDx in ABQ a few years ago. I was immediately struck with the thought, "This is one amazing, creative model for community mobilizing around issues that can make a huge difference in the lives of New Mexicans. The challenge is to turn ideas into action. And our actions should be data-driven, results-focused and IT-infused."