Reut Schwartz-Hebron

Founder, KeyChange Institute
San Diego, CA, United States

About Reut


Reut Schwartz-Hebron is one of the leading experts in the area of neuroscience applications to business worldwide and the founder of the KeyChange Institute. Reut’s systems and tools have been integrated into strategic initiatives of Fortune 500 and Fortune 100 corporations,optimizing productivity and providing companies with access to their full potential. Reut worked with international corporations like Avaya, Intel, Marconi, and GSK as well as with clients in the manufacturing industry such as Coca Cola, and with clients in a variety of other industries such as transportation and government.

Reut started her career at the rank of a lieutenant commander working with elite training teams in the Israeli military. She was the first woman consultant to be offered prestigious field position with a combat unit. Reut’s background is in physics, psychology and business. She is a published author of two books as well as a radio and TV guest expert. Her new book, The Art and Science of Changing People who don't Want to Change is coming out in January 2012.


English, Hebrew


Tel Aviv University

Comments & conversations

Reut Schwartz-Hebron
Posted over 3 years ago
John Bohannon: Dance vs. powerpoint, a modest proposal
I remember when I used to present well organized materials that aimed to be logical so that the audience can follow my presentation and UNDERSTAND me. Of course in time I learned that understanding is much less important than experiencing. It's exciting to watch such presentations and it requires a whole different content design. Fabulous stuff.