Sep 17 2011: Marketers convince people why they need a certain service or product. Great teachers do the same thing; they can convince their students that the material they are learning will benefit them. If the teacher can address the "why" in students' perceptions, then they can teach them anything. Both teachers and marketers must know more than their content, or product. They must know why their audience needs it and model how they can use or apply that content/ product.
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