Born in 1972,I worked over 15 years in advertising, culture and science as a designer, lecturer and artist.
Before I studied Cultural Sciences, Aesthetics and Applied Arts I worked for the german Magazine, 'jetzt' and as a concepter and designer for various advertising agencies. From the circumstance of having to sell products that harm people and the environment, the desire grew to invest my ideas in a mission driven service. In 2004 I founded YOOL, an advertising agency with the aim to support companies and projects that act in an ecological way and carry social responsibility.
I was born in Stuttgart. As a German, with a Palestinian background, I was constantly moving between the cultural contexts. Numerous trips through Asia and the Middle East - meeting people, studies with Indian and Taoist masters, as well as experiences in pristine natural areas shaped my holistic worldview.
I am an experienced cross-border worker. While I was acquiring competencies in myriad communication areas the development of ‘integrity’ remained of a great significance. Until 2007 I worked as a lecturer at the University of Hildesheim, where I was teaching cognition, creativity and cross-cultural psychology.As a trainer and seminar leader, I am inspiring and guiding executives and supporting personal and institutional change processes.
Areas of Expertise
Art - Creativity, Design, Brand and marketing strategy, psychology - cognition, Trainer - Seminar Leader, Sustainabiity