TED Community » olga van saane

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• A reply on Conversation: What better teaching and better marketing have in common?

  Sep 18 2011: Hanno, I am afraid if it was a teacher who told you that he is in the wrong profession.
• +1

  A comment on Conversation: What better teaching and better marketing have in common?

  Sep 17 2011: You all have good points, you really do.
  I've been thinking... at school I loved maths - because of the teacher who taught it.
  She was absolutely great. She knew my name not from a register, she looked me in the eye, when talking to me, her eyes were always smiling, she was curious about my opinion and she really listened to my feedback, - I mean she reacted, deliberated. She was very strict at times, but also great fun. When she used to come into the classroom, it felt like she didn't come to push the topic into our heads, - she came to discuss with us why would this topic make sense to us. That's why I liked her and her subject. Same probably with all the rest of my class. We were raving fans of maths. When the teacher left, I stopped loving maths - with a new teacher it was nothing but boring.
  
  So, I am saying that personality is important, in both professions: a better teacher and a better marketer. What I said above about a teacher - this could be said, word for word, about a good marketer. If you want people to love your "subject" - you better be passionate about it, be interested in your audience and love what you do as the daily routine. You fake yours - you lose it. You ignore my personality ( as your student, or your customer) - you lose me. You recognize me, you make me a focus - you win.
  
  How to do it - another big thing in common: knowledge of psychology and sociology is a must for both professions.
  
  Also, a better teacher is always prepared: audience profile, message, ways to deliver, strategy, and a plan B. To me, the same counts for a better marketer...
  
  I think it would be interesting to have a couple of case studies of successfull marketing compaigns from this point of view.
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  A comment on Conversation: What are a few things your country could learn from other countries?

  Sep 9 2011: Hi everybody,
  
  First, by "learn" here I mean "would be great if my country adopted best practices of ... but it never did"
  I wish it did.
  But it's complicated.
  Even when it comes to the best idea or practice, we have to understand - what works for one country doesn't work for another. And sometimes it shouldn't.
  And many roads lead to Rome - where "Rome" is the place where everyone is happy, healthy, wealthy and moral.
  So, we adopt practices - it takes ages to shift and evolve. We adopt ideas - it takes ages to soak in. (Agree with Frans! - it doesn't happen automatically, overnight) With some ideas and practices it's easier, some - impossible, depending on the size of the gap and - the common sense.
  Theoretically, however, I wish my country Russia could learn how to respect the human right of an individuum, to tolerate the differences, to focus on improving the environment and quality of life, to preserve green - from my country the Netherlands.
  My country the Netherlands ... I wish it could learn how to feel and share with others, to live as a community, to bring ethics into daily matters, to dig deeper into human soul - from my country Russia
  
  And then comes health care, technology, laws, windmills and roads.
  
  We are - the countries, aren't we? I think we are learning, slowly. We started with cuisine :)