Food Revolution - Jamie Oliver

The Wish

Food Revolution

The Winner

Jamie Oliver

The year

2010

I wish for your help to create a strong, sustainable movement to educate every child about food, inspire families to cook again and empower people everywhere to fight obesity.

The plan

To be a leading force in the fight against diet-related diseases, using the power of cooking skills and food education through hands-on programs designed for adults and kids, awareness raising campaigns, and inspiring a global community to take on their own local Food Revolution to empower the next generation.


Current status

The Jamie Oliver Food Foundation (USA) works with kids, communities, businesses and policy partners to make food education a priority. Through their Learn Your Fruits and Vegetables program, in partnership with Whole Foods Northern California, they teach kids in after-school clubs their first step in food education through fun classes about different fruits and vegetables and cooking simple and tasty recipes. Through the Big Rig mobile teaching kitchen, in partnership with The California Endowment, they reach the most in-need Californian communities, teaching cooking classes on board the truck and training up local Food Champions who can continue teaching classes once the truck moves on. Through their Global Ambassador Program they have a network of volunteers working locally for the global cause to bring the Food Revolution to life, galvanizing energies to kick-start foodie initiatives and supporting Food Revolution Day in May each year.

JOFF’s partnerships have allowed them to grow and scale nationally, their latest campaign Get Food Education in Every School, in partnership with Food Day, has given over 80 organizations a platform to come together and raise awareness around the importance of getting food education on to the curriculum and into a school's everyday culture. JOFF’s newest program is developing cooking classes for workplaces, to engage businesses as the next space in need of a Food Revolution, getting their staff cooking and improving their health, happiness and productivity at work, and at home.


Get involved

  1. Stay connected to the foundation's work by signing up for the monthly newsletter
  2. Get involved on Food Revolution Day, our global day of action for people everywhere to come together and make a stand for good food and essential cooking skills
  3. Become a voluntary ambassador through our program already engaging over 1,000 individuals in 94 countries

Jamie's bio

Jamie Oliver is transforming the way we feed ourselves, and our children.
Learn More about Jamie