The recruitment of sponsors is a challenge for many hosts. Generally, when approaching a potential sponsor, you'll need to explain what a TEDx event is, excite them about the opportunity, and convince them it's worth their while. We've provided a couple of tools to make this process go smoother.
Sponsorship slide presentation
TED has created a slide presentation, designed for sponsors, that you are free to use (or draw on) when approaching potential sponsors. For a copy of the deck, please email us.
Sample letter to potential sponsors
Dear [sponsor contact],
My name is [your name] and I'll be hosting an independently organized TEDx event in [location] on [date].
TED is an annual event that brings together the world's leading thinkers and doers to share ideas that that matter in any discipline -- technology, entertainment, design, science, humanities, business, development. The talks at the conference, "TEDTalks," are then made available to watch for free on TED.com.
In the spirit of "ideas worth spreading," TED has created TEDx, a program of local, self-organized events that bring people together to share a TED-like experience.
At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connections. Our TEDx event is not organized by TED Conferences, but is operated under a license from TED.
We're excited to be a TEDx licensee and are reaching out to a select group of companies that are committed to the power of ideas to support our TEDx event. We felt [sponsor] would add to the unique atmosphere. We are looking forward to discussing ways in which [sponsor] could help underwrite and add to this incredible new experience.
For more information, please take a look at:
www.ted.com
www.ted.com/tedx
We look forward to discussing further.
Sincerely,
[your name]
