As a TEDx licensee, you are vested with furthering TED's mission of bringing great ideas to the world, for free. To avoid confusion with the TED brand, it is critically important that, at all stages of preparation and presentation, you make clear that your event is independently organized. Follow these rules on your website, in promotional materials, in press releases, in emails, and in any press interviews.
Basic PR rules
- Logos: Use the TEDx logo. Don't use the TED logo at any time, and don't allow journalists to use it (in print or on video). Supply journalists with your customized TEDx logo.
- It's TEDx -- not TED: Don't say "TED is coming to [city name]." Don't say your event is "organized by TED," "sponsored by TED" or an "official TED event."
- Press page for journalists: Ask local journalists to visit your website's media section (see below). Provide them with the URL to the TEDx program (http://www.ted.com/tedx) for detailed information on the nature of the TEDx program.
- Interviews: If you are interviewed for broadcast TV or radio, clearly state, at the very start of the segment, that your event is a TEDx event, and explain what that means.
- Interview requests for TED staff: Route requests for interviews with TED staff to Laura Galloway, who handles TED's media relations.
Creating a media section on your website
If you're planning on having media cover your event, create a media section on your website. Direct all your media requests to a single, consistent resource.
What your media section should say:
All press requests should be sent to [name].
[Name] is the the official spokesperson for TEDx[location].
Please note that TEDx event organizers are not able to speak for the TED Conference. Any inquiry regarding TED should be sent to:
Laura Galloway
TED Media Liaison
(212) 260-3708
laura@gallowaymediagroup.com
While we appreciate any coverage, we kindly ask that all journalists and/or bloggers be respectful of the difference between the TED and TEDx brands.
Please note that the 'x' in 'TEDx' stands for "independently organized events." Any headline or text which implies "TED" is coming to [location] is misleading.
For more information on TED and TEDx, please click here [http://www.ted.com/tedx].
Having media attend your TEDx event
At TED, we keep the number of journalists to a minimum. We ask you to do the same. Only invite media you know personally.
Members of the press are not allowed to take pictures and/or film your TEDx event. As a host, it is your responsibility to make sure this does not happen. Instead, find one in-house photographer and share selections from his or her photos with the media.
However, we encourage you to invite your attendees to blog and Twitter during your TEDx event.
