TEDx Events Promoting your event > Using social media

Social media sites such as Facebook and Twitter provide a venue for conversation before and after your event. Your attendees will appreciate having an official space to share ideas and connect with one other. These sites are powerful promotional tools -- we recommend you use them.

Creating a Facebook Page

We suggest you set up a Facebook Page (as opposed to a Group). Why? When a user joins a Facebook Page, the Facebook system sends a notification to all of his or her friends' news feeds.

What to include on your Facebook Page:

  • Your event's logo -- which must remain legible and proportionate when it is resized
  • "About TEDx" and "About TED" descriptions (find them on our creating a website guide) placed under the "Info" tab in the "Basic info" section
  • Links to http://www.ted.com/tedx and http://www.ted.com under the "Websites" tab

How to engage your Facebook Page fans

  • Ask for suggestions
  • Announce speakers as you confirm them
  • Post photos: venue shots, speakers
  • Post information about yourself: why you became involved with TEDx
  • Highlight other TEDx events
  • Post daily TEDTalks videos
  • Share a TED Blog post
  • Ask them about their favorite TEDTalks

Share what you're doing with the larger TED community by posting on the official TED Facebook Page.

Using a Twitter account

  • Register a Twitter username that corresponds exactly to the name of your event (e.g. TEDxTokyo)
  • Use your event's official logo as your Twitter profile picture
  • Tweet everything: planning meetings, speaker announcements, logistics notes
  • Start conversations with other Twitterers (e.g. TEDChris)