Edward Burtynsky
WISH ONE: I wish my artwork could persuade millions of people to join a global conversation about sustainability
Goal:
- To encourage a massive and productive worldwide conversation about sustainable living.
Actions Taken:
- Burtynsky partners with www.Worldchanging.com, a fast growing website that's already fostering the intended conversation.
- Worldchanging receives $300k growth injection from the Sapling Foundation.
- Print ad campaign designed by Stefan Sagmeister and printed by Clear Magazine; Sagmeister also designs the cover of the newly released Worldchanging book.
- Interactive slideshow of Ed's artwork produced (Words: Saatchi & Saatchi, Music: Michael Montes, Hosting: Onrampbranding.com).
Results:
Ed's images are zipping around the world right now.
WISH TWO: I wish we could launch a ground-breaking competition that motivates kids to invent new ideas in sustainable living.
Goal:
- To raise environmental consciousness in grade-school kids; to empower them to propose solutions and act upon them.
Actions Taken:
- Cool website & competition structure designed by IDEO, with Pylon Design creating the visual identity.
- TEDsters Kate Trgova and Susan Hallius consult on content and operation.
- Great offers received for prizes and publicity (yet to be utilized) from Hunter PR and Marketing, Tribe.com, National Education Association, National Geographic Kids, Edutopia, Field Museum of Natural History in Chicago, and Technology & Education: Connecting Cultures.
- Leading producer of US children's programming, WGBH agrees to create, build, host, and promote.
- TEDsters Brook and Shawn Byers generously agree to fund the project.
Results:
The competition launches in 2007.
WISH THREE: I wish I could create an IMAX film that would make my work accessible to a broader audience
Goal:
- To extend Ed's artwork to an audience that wouldn't normally visit galleries and museums.
Actions Taken:
- More than 30 offers of help from TEDsters come in connecting Burtynsky to producers.
- Burtynsky chooses Canadian IMAX producer, Jonathan Barker of Shaftesbury Films.
- Burtynsky's idea develops into the first of a series of five 40-minute IMAX films on earth, fire, water, the human body, and air.
- Fundraising begins ($5M needed).
Results:
Burtynsky is on his way to making an IMAX.
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