Bono
WISH ONE: I wish for you to help build a social movement of more than 1 MILLION American activists for Africa.
Goal:
- Empower Americans to fight stupid, crushing poverty in Africa and AIDS by making a big noise.
Actions Taken:
- Rights to the URL www.ONE.org secured and delivered by the Jane Addams Hull House.
- Sun builds cool SMS technology that allows instant sign-ups at U2 concerts; a team from Sun travels with the U2 tour to run it.
- Multi-company team of Sun, Macromedia, Microsoft and Tribe, redesigns the www.ONE.org website.
- Anonymous TEDster commits $10M over five years to Bono's team.
Result:
1.4M signups ahead of G8 summit where major debt cancellation/AID package agreed. www.ONE.org signups subsequently exceed 2M.
WISH TWO: I wish to tell people ONE BILLION times about ONE, with as much of this as possible before the G8 Africa Summit in July 2005.
Goal:
- ONE billion media impressions for the mass-market campaign to tell everyone in the US about www.ONE.org and the global fight against poverty.
Actions Taken:
- John Kamen, of @radicalmedia, creates ONE film which plays all over TV networks and the Internet
- Google contribute adwords
- Jay Amato and Viewpoint negotiate 1.5 BILLION online ads with help from 24/7 Real Media, About.com, Accuweather, ad pepper, AOL, Boston.com, Burst Media, CBS, UPN and CBSNews, Ebay, Gamespot, iVillage, MaxOnline, Monster.com, MSN, MSNBC, NowPublic, Right Media, UGO, ValueClick, VIEWPOINT Search, Whitepages.com
Results:
Exceeded 1 BILLION impressions target before the G8 summit. Total impressions granted eventually exceeded 2 billion.
WISH THREE: I wish for you to show the power of information -- its power to rewrite the rules and to transform lives -- by connecting every hospital, health clinic, and school in one African country, Ethiopia, to the Internet.
Goal:
- Track and improve public health with information technology; expand the resources available to local schools
Actions Taken:
- Sun, AMD, HP, Cisco, and TEDsters Taylor Milsal and Joseph Mouzon meet with DATA for a half-day brainstorm.
- NYC meeting with Jeffrey Sachs' Earth Institute team from Columbia.
- TED delegation are hosted in Addis Ababa by Tom Darden's Cherokee House.
- TED delegation visits schools, clinics, and meets with government: Ministry of Health, Ministry of Information, Ministry of Building Capacity, The World Bank, State Department, Ethiopian Telecommunications, local NGOs.
- Big problems are encountered: Pushback from teachers and doctors, government telecoms monopoly and erupting political violence.
Results:
After in-depth research, TED reports back to Bono ... this is NOT the best way for TED to help in Africa. Instead, TED decides to connect the community to remarkable people, projects, businesses in Africa and announces TED Global in Tanzania, June 2007.
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