Email ThisA brilliantly funny approach to a serious issue -- Rethink Breast Cancer uses hot guys to remind women to check their breasts. The campaign encourages women to download the mobile app and choose their favorite man, receiving a pleasant monthly reminder of a possibly life-saving exercise.
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Your Man Reminder
Posted Feb 2012
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About Rethink Breast Cancer
Launched in 2001, Rethink is a Canadian breast cancer charity that brings awareness to the under-40 crowd; to foster a new generation of young and influential breast cancer supporters; and, most importantly, respond to the unique needs of young (or youngish) women going through it.
About john st.
john st. is an advertising agency located in Toronto, Ontario focused on creative, design, digital, strategy, social media and research.
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