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Defy Convention

Posted Feb 2012

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About this ad

Masahiro Moro, one of Mazda's executives, gives a heartfelt talk about a secret that the city of Hiroshima and his company share -- following conventional wisdom does not guarantee success. In fact, for a small company or a city facing incredible hardship, success comes from to defying popular opinion and following your vision without giving up.

About Mazda

Mazda Motor Corporation is a Japanese automotive manufacturer based in Fuchū, Aki District, Hiroshima Prefecture, Japan. In 2007, Mazda produced almost 1.3 million vehicles for global sales, the majority of which (nearly 1 million) were produced in the company's Japanese plants.

About Team Cosmo

Cosmo, the Team Mazda agency for Europe.

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