Discuss this talk: The paradox of choice ( Barry Schwartz )
About this talk
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
About Barry Schwartz
Barry Schwartz studies the relationship between economics and psychology, delivering startling insights into modern life. His latest book, The Paradox of Choice, argues that the abundance of choice... Full bio and more links »
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