- Glenn Barres
- North Fort Myers, FL
- United States
Co-Founder, Idea Sponge, Inc.
Should Advertising Platforms be responsible for the Ads they serve?
I see a lot of advertising platforms (i.e. Adwords, clickbank, etc) popping up these days and unfortunately I also see a lot of "unethical" ads being served. What I mean by Unethical is an ad that makes the claim of miraculous product or discovery and the landing page is some bogus funnel to capture your contact info. Another example of this that many probably have noticed are the bogus Facebook ads that have a picture of a hot attractive person in order to catch your eye, but the ad text or landing page is about something completely irrelevant to the ad image. This form of deceptive marketing isn't a new one (snake oil anyone?), but it seems to be on a rise and just adds to the increasing amount of unwanted noise.
Example of a deceptive Ad: http://i.imgur.com/HIKbF.png
So in closing, should the platforms be responsible for quality advertising they push much like the driver of a vehicle is just as guilty of an offense committed by a passenger.