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Vanessa S

Student, London School of Economics and Political Science

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What are your ideas for the future of media?

From the first black-and-white TV box, to the latest HD 3D Internet TV technology. From the phonograph cylinder invented by Thomas Edison to the Apple iPhone made famous by Steve Jobs. From static showcased TV programmes, to on-demand and user-generated content. From traditional hardcopy newspapers, to instant-access digital publications.

Our media consumption patterns are continuously changing at an accelerated pace. The advent of the Internet has triggered a radical transformation of the old media principles. We are at a crucial point in time where our input can shape media standards, policy, and the almighty payment method.

How do you think the evolution of media unfold? What will media look like in 10-20 years? How will it be consumed?

What are your ideas for the future of media?

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    Mar 2 2012: I think "The Media" is a term that will start to fade in relevance as entertainment, opinion and journalism converge even further than they already have and the model of distribution moves from centralised broadcast to peer multicast
    Already we find that 'news' is defined not by the traditional requirements of relevance, timeliness and importance values but rather by a shallow social worth value derived from share rates (reblogs, likes, retweets or similar) that maximise exposure of the embedded advertising and key position opinion. That is editors look to promote that 'news' which will more likely send their embedded opinion viral.
    I expect that in a decade's time that a class divide will develop, delineated by those who receive news of wide social worth and those who receive only fill and opinion, based on social networks. In which case I feel policy should be directed at ensuring wide exposure to varied opinion and angle to burst the "Google bubble" spoken of by Eli Pariser here: http://www.ted.com/talks/eli_pariser_beware_online_filter_bubbles.html
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      Mar 4 2012: Thanks Daniel, had not seen that Ted Talk before, great point about Google capturing users.

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