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How do You use Social Media to spread the "ideas worth spreading"?

In what ways do you use social media to spread the ideas of TED? Which platforms do you use?

#SpreadTED

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    Feb 21 2012: I use twitter to share TED talks that I find interesting, Google+ and Facebook are slow on catching up ideas. LinkedIn has a TED group that is very active I have particularly followed some TED conversation from the forum.
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    Feb 18 2012: I will be presenting this social media idea to TED in the near future
    http://www.ted.com/conversations/8860/tedfriend_colleague_finder.html

    Additional thumbs up and comments to help reinforce the validity of the idea is always helpful to the cause.