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Spencer Ferri

Just a thinker, and a talker!

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Do we really need an entertainment industry any more?

Do we really need the music industry any more? Do we need nation-wide television series’ and Hollywood films? I’m starting to think big media business represents an out-dated way of creating and sharing information. For long decades they’ve held economic power over the entertainment industry, captaining a ‘way of doing entertainment’ which only allowed for a few of the creative to prosper (and many people who’re in the business of supporting those few!).

I’ve been promoting underground metal music for two years now and have done research onto the inner workings of the music industry. I understand it as a constantly shifting world; businesses rise and fall in shot periods of time, workers and entertainers come and go in shining splendour and the rules of the game change on a month-to-month basis. It is a beast within a beast; however complex the business world seems when compared to an individuals life is how complex the music industry looks when compared to the typical business world!

From my experiences I’ve come to believe that many people in many communities want to function as entertainers and may be able to do with varying degrees of competence. Many of the underground musicians I’ve met have music which is equal or superior in quality to many well-paid musical celebrities. But because the infrastructure built to consume the popular music is so easy for people to use, and the infrastructure so difficult for underground musician, the local entertainment industry is not able to compete against the convenience of modern entertainment.

The internet has done much indeed to change this. Bands have a far easier time then ever before building an independent fan base and through the internet it is possible to become globally popular without corporate help. But Big-Entertainment is still a powerhouse and competition it is an incredible challenge. It’s incredibly difficult for alternative artists to affording anything similar to a media businesses ability to advertise


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    Feb 17 2012: Short answer, no. Entertainment has always been a personal, face-to-face transaction, at least for the first few millennia of human existence. It is only in the last century or so that it has become big business. I think technology like the internet, and particularly the social media that has evolved from it, will actually bring us back to a state where the performer performs for the benefit of those who will listen, much like the jesters and buskers of old. We never really needed suits in the middle, taking their cut, and now (give or take a few billion-dollar lawsuits) their days are numbered. There will always be a mass market willing to buy whatever they are told to buy, but the opportunities for people who simply want to make a living doing what they love are growing all the time. Bring it!

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