TED Conversations

architect, Mary Bon

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Is 3DTV a necessity benefitting society or a gimmick for the advertising industry?

3DTV is a rapidly advancing avant-garde technological innovation in the film and television industry, with 3D content production tool kit slowly becoming affordable for small independent producers, even in a country such as Chile, and it is not just an expensive toy for large broadcast media companies to play with. It is to some an increasingly desirable tool for all sorts of advertising companies the world over to woo audiences but user issues such as the current need to wear 3D glasses and effects on health have had a varied effect on public opinion up until now.

There are promising future developments in the nature of television screens that dispose of the need for 3D glasses and non-commercial applications for 3D television and video content is perfectly possible.


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    • Feb 24 2012: James. Many thanks for posting this pro-3D piece and keep playing 'GREAT hockey!' Personally I believe the challenge is now lying in mastering and continuously perfecting the true art and science of creating 3D and would also like to see even smaller-scale independent film producers successfully using it and feel the advertising industry is ideal for 'court-metrage' 3D, under the umbrellas of Internet and later Smart TV. There is also beginning to be cross-over and interest with the field of architectural visualisation; which will form part of my next TED Question! Fun times!

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