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Marco Lemcke

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Why does some companies thrive in the world of interactivity – and why is it that some don’t?

Dear Tedsters,

The impact of the technological development in connection to businesses, organizations and people has emerged. The Internet seems to have such big impact of almost every industry.

How come some companies thrive in the world of interactivity – and why is it that some don’t?

I would love to hear your thoughts on this Questions!

Best Regards
Marco Lemcke

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  • Feb 5 2012: I suspect it' because of the huge marketing strategy difference between them.
    In addition, in order to succeed, company needs abundant resources and other cooperative supports--which also require resources.

    Love the question!
    • Feb 5 2012: Thnaks Elizabeth for your great insight! Would be great if you could forward it to your network to get a broader view on this question!
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    Feb 6 2012: I think there are many reasons for each. I know of small businesses whose customers are all in a small neighborhood. Connectivity might not help that business much if the expense of managing a website is considered. Many small businesses are owned and run by only one person, and again the expense is too much. Companies like Etsy start out offering opportunities to individual artists and cafters but end up representing mostly manufactured goods. It would be nice to see a company that offered some high end marketing devices to very small business, heightening their exposure so they could move up in sales and be able to compete.