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Why do we sell ourselves so badly?
I have just finished being part of a team of interviewers for a major corporation and the main thing I noticed was that people in general do a poor job of selling themselves even when give the opportunity and encouragement to do so. It seems like a built in system that stops us from being our own best promoter and we default to putting on the brakes. Why is this? Are we hard wired to default to self destruction instead of self promotion?