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Bruno Aziza

WW Strategy Lead - Analytics, Microsoft

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The Facebook culture makes us expect that everything should be customized: coffee, music and soon education will follow this trend

Facebook is expected to reach 1 billion users this summer and the company is assumed to be getting ready for a $100B IPO.

While it’s hard to imagine that, 10 years ago, the social network didn’t exist, its growth (from 1 million to 1 billion users in 8 years) is not only a sign of what “has been” but more importantly of what “will be” in the tech industry over the next 10 years.

I think there are many industries going through intermediation - Publishing and Education.

There is more to my argument in my post @ http://onforb.es/zJ4It8

Do you think I'm too optimistic or too naive?

Topics: data education facebook sir ken robinson
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  • James Rigby

    • +1
    Jan 20 2012: The ideas of mass customization go back to at least the 70s - but it's only modern manufacturing techniques and information flows that have enabled it. Right now, I can sit at my laptop, design a unique pair of Nike trainers, have my bank pay Nike's bank for them, and have the trainers (manufactured in the far east probably) delivered to my door in a couple of weeks.

    Facebook, twitter, youtube and other social media enables mass disintermediation. Manufacturers can deal directly with the end customer; politicians can talk directly to voters without having to go through the filter (and challenge) of traditional media; insurance companies can go direct to market without needing brokers in the middle; there are internet sites putting investors in touch with borrowers - bypassing the banks; the list is endless. I think you are absolutely right that disintermediation is a key theme in our society - and it's happening slowly abd organically without anyone really noticing. In 2040 we will look back on 2000-2020 and realise that those were the decades where the middle men disappeared and enabled the consumer to be served directly by the producer in 7 billion unique ways.
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    Eduardo Martinez

    • 0
    Jan 20 2012: "I'm actually in the process of bringing up the problem of non-customized help within government facilities as we speak, as myself and a number of others are noticing that we don't receive the help we require, because we don't fit the templates of help that are available."

    Can you please expound on the aforesaid quotation.
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    Xavier Belvemont 30+

    • 0
    Jan 20 2012: I believe most aspects of our daily life will become customized (or limited to one choice, depending on which trends of reality you're following) and that includes education; Probably around the moment when the government realizes that there are more people than conceivable work , which (based on technological trends and outsourcing), may become a reality at some point.

    I'm actually in the process of bringing up the problem of non-customized help within government facilities as we speak, as myself and a number of others are noticing that we don't receive the help we require, because we don't fit the templates of help that are available.
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