- Christine Mason McCaull
- Mill Valley, CA
- United States
Partner, Milsal + McCaull
Pepsi's TED talk: Progressive corporate transformation, or TEDwashing (like greenwashing for intellectuals)?
How do we encourage corporations to be involved in the debate, discussion, action and hopefully be a part of massively needed solutions, without creating an apologia or greenwashing for current business practices? The PepsiCo talk highlighted the good, the foundation, social interaction, and Indra is a very charismatic leader, yet the bulk of their business is peddling unsustainable relatively non-nutritive snack foods and beverages with huge amounts of waste packaging (all FritoLay, Gatorade, QuakerOats) worldwide, with huge amounts of lifestyle and neuromarketing science going into creating demand, and the science of sales optimization. On the other hand, I look at how WalMart (big TED involvement) and how their sustainability efforts have been able to move the needle in packaging, or fisheries, and am grateful for their participation. Or Shell, a prior sponsor.
Can a Pepsi reinvent at the product level?
Here is the debate:
What is the role of corporations at TED, or on the TED stage?