- Ivana Gadjanski
- Belgrade, Kragujevac
- Serbia
researcher and project leader, R&D Center for Bioengineering - BioIRC
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Do you think it's necessary to be very pushy in order to be successful (e.g. in science)? What if it doesn't match your character?
I tend to think that one doesn't necessarily need to be constantly aggressive and overly self-promoting in order to succeed I'd like to believe that hard work and dedication mixed with originality and talent (and networking, I admit that's also needed) are equally important. Or more. Of course, it's not good to be shy and stand away from the happenings, it's not good to fly below the radar, but I just can't accept that I have to become a "bitchy-pushy" person in order to be a successful scientist. Any thoughts on this? Thanks













David Hamilton 50+
Phillip McKay
If you're not ambitious, you're not ambitious. What are you looking for anyway? A pay rise? Or do you just want to be the very best that you can be?
What's your modus operandi?
Ivana Gadjanski 500+
Allan Macdougall 50+
Reliance on "bitchy-pushy" marketing strategies tends to cheapen the product or the work we are trying to get recognition for. The inherent value of the work itself gets smothered by the synthesised glitz of advertising, which turns a lot of people off.
For the outstandingly competent practitioner, but who is also shy, I think the best marketing strategy is through word of mouth. This is a slow process and relies on networking with the right people, but wins a solid foundation of recognition of the quality of work rather than the aggressiveness of the marketing strategy.
julius sephiroth