TED Conversations

Amy Novogratz

TED Prize Director, TED Conferences


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If you could make a wish on behalf of The City 2.0, what would it be?

Today, TED announces the winner of the 2012 TED Prize: the City 2.0. The City 2.0 is the city of the future ... a future in which more than 10 billion people on planet Earth must somehow live sustainably, together. The City 2.0 is not a sterile utopian dream, but a real-world upgrade tapping into humanity's collective wisdom. The City 2.0 promotes innovation, education, culture and economic opportunity. The City 2.0 reduces the carbon footprint of its occupants and eases the environmental pressure on the world's rural areas. The City 2.0 is a place of beauty, wonder, excitement, inclusion, diversity, life. The City 2.0 is the city that works.

A range of visionaries around the world will be advocates on behalf of the City 2.0. We are listening to them -- and to you.

What is your wish for The City 2.0? A wish capable of igniting a massive collaborative project among the members of the global TED community, and indeed all who care about our planet's future.

Share it below.


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  • Dec 18 2011: Our wish for The City 2.0 is to change the curve of "The law of diffusion of innovation."

    I believe people who had watched: How great leaders inspire action, sure will be familiar with what I say below.
    According to ”The law of diffusion of innovation”, it’s a standard bell curve that is split up into different segments: Innovators, Early adopters, Early Majority, Late Majority, Laggards. Consider there are three types of people in the world:
    Innovators, Early adopters -The ones who play the game
    Early adopters, Early Majority -The ones who watch the game
    Laggards-The ones who have no idea that the game is being played
    (for more details please google: The Law of Diffusion of Innovation)

    The cruel fact is, 84% people in the world can’t truly participate in the game. And it may be a little unacceptable for people that they are not in the rarely 16% group. But I believe what TED celebrated is open those great ideas from those innovators and early adopters, hoping one day that those audience, who learnt enough to contribute their own ideas, which means to shift people to “Innovators” and “Early adopters” segments by learning from TEDTalks. The biggest question is: how people get to know which segment they stand in different points in time?

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