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Shanna Carpenter

Community Engagement Manager, TED


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Have you seen an ad worth spreading? Tell us about it!

At TED, we think of an ad worth spreading as a short way of communicating an idea. The ad can be as long as it takes to communicate the idea powerfully, up to five minutes, whether that’s through state-of-the-art animation, lush imagery or an individual talking directly to the camera. What matters is the “a-ha” moment, the central idea.

Our Ads Worth Spreading initiative was created to recognize innovation, ingenuity, and intelligence in advertising: the ads that people want to see, and share with their friends. (Visit the About page of the initiative to learn more: http://www.ted.com/pages/initiatives_ads_worth_spreading_about)

If you're an agency, brand or producer who's created a campaign you're really proud of, you can enter it for consideration here: http://www.youtube.com/adsworthspreading

But, we also want to know what our TED.com community thinks an ad worth spreading is. Can advertising be informative, entertaining, or even inspiring? What's your favorite ad? Give us a link and tell us why you love it.


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    Dec 5 2011: What would you do if you walked into the movies with your partner and there were 148 Hells Angels occupying all but the last two seats in the cinema? Carlsberg did a superb 'get people talking' video in Belgium a while back.

    This one plays really cleverly on human perceptions and emotions. I hope you enjoy - http://www.youtube.com/watch?v=6pid0CIbGok&feature=youtu.be&a
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      Dec 6 2011: Well that was just darn funny!
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      Dec 8 2011: That's such a great ad, Rowan! We're really trying to get that one entered. I couldn't stop asking myself ... "Would I have sat down?" That's a pretty intimidating room!!
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      Dec 10 2011: Teaching stereotypes with my high school students, we focus on gender stereotypes (women) in advertising, this one, has got to be shown in class - just excellent. Excellent!

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