Christopher Beck

Founder and Chief Vision Officer, 26 Dot Two


This conversation is closed.

How do you nurture your online Aura?

Answers will be used for the Social Media Team at TED active 2011 project.

Closing Statement from Christopher Beck

Great Feedback, Thank you!
Arun great comments and I think the other Ted'sters agreed with you on "manufacturing" an Aura . LOVE Claudia's "you are what you post " comment (maybe we should do t-shirts with that) Gisela several great comments (I could take the use spell check one myself) and Rhona couldn't agree more with the express your real thoughts and feelings. Thanks

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    Mar 1 2011: If I am reading your request properly - and frankly I am wondering if this is a trick question given the dearth of responses - I have a few basic suggestions.

    First: pay attention to it. Most people don't even think in those terms and have no idea what is out there under their name. Google yourself - what comes up and where. What is the overall tone of said content? Watch for splogs - I had to complain to Google to get my name and stolen content off a porn splog.

    Second: use the tools available to you. Like spell check. That may seem kind of petty, but I can't be the only person who lowers their opinion based on consistent errors on basic words (and yes, people can gauge the difference between typos caused by typing too fast and illiteracy).

    Third: cultivate an additional user name for things you would prefer not come up under your own name. Other than a couple of emails I sent with my real name set as my rn, my early 1990s web-droppings and more political content exist under my pseudonym.

    Fourth: buy your own name as a domain. Even though no one spells my name correctly, I still prevent squatting by having the domain.

    Fifth: contribute to quality sites. And contribute quality content. And when possible, partner with awesome people to create articles that carry both of your names, with fantastic, clear, compelling titles.

    Sixth: spend the money on having professional photos taken. It really does matter. Also, let people take those annoying photos of you with celebrities. I have a stash of them. They may come in handy later when I need to seem more exciting. ;-)
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    Mar 2 2011: Great question!

    I would define the "online aura" of a person as the perceptible traits and qualities reflected via the person's digital footprints in the form of profiles, comments, rankings, blog posts, tweets and social networking chats and messages.

    I would consider nurturing to mean two things: "guarding the aura" and "managing the aura". I feel that the technical aspects of privacy and security (well covered in previous comments) only help in guarding the aura from malicious tampering.

    As for managing it, I don't believe we can actually do it successfully, however hard we may try. After all, the online version is only a mere reflection of the person within. Any attempt to "manufacture" or "masquerade" the aura will only make the contradictions readily apparent to the observant eye.
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    Mar 2 2011: I wholeheartedly agree with Ms. Mckay and would add:

    1.- Be careful about posting too much personal information, especially in social networking sites.
    2.-Make sure your privacy controls are up to date on all sites you are a member of.
    3.- Do not get info arguments or flame wars with people online, it has been my observation that "heads get big when there is no body attached" so staying civil is key, especially with anonymous posters.
    4.- Lastly, "You are what you post. "
  • Mar 1 2011: Be who you really are at all times. Express your true thoughts and feelings.