TED Conversations

Lior Zoref

Crowdsourcing advocate, @liorz


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How can I create a Aha moment during my crowd sourced TED talk?

As some of you know, I am creating the first-ever crowdsourced TED talk which I will present at TED 2012.
(Here's a reminder- http://www.ted.com/conversations/7543/do_you_use_crowd_wisdom_to_thi.html)

One of the greatest challenges I have as is to explain a complex idea in a simple way.
In addition to all the examples I'll share during my talk, I want to create one moment, towards the end of the presentation where people would say "AHA!". This should be an inspiring moment in which the audience fully understands the idea.

The best TED speakers have created such moments:
- Brain scientist Jill Bolte wanted to demonstrate how the two parts of the brain act separately and have a different personality. In the midst of the presentation, she held a real human brain, parted the two lobes, and showed how small the connection between them was.
- Jamie Oliver wanted to demonstrate how much sugar is found in what school kids eat. He poured a full wheelbarrow of sugar cubes, an amount equal to the sugar found in school kids food over 5 years.

So what do you think I should do which will related to my idea?

This is my idea:
Wisdom of Crowds theory exists for many years. The theory states that the collective wisdom of big crowds is smarter than experts as we solve problems or make decisions.
Until recently, the use of the wisdom of crowds was possible primarily for organizations that have invested resources in developing technological solutions that transformed crowd wisdom into products such as Wikipedia for knowledge.
In my PhD research I investigate how social networks allow each of us to use crowd wisdom in the daily process of thinking and decision making.
This means that anyone with enough social network friends can ask questions that will require them to think. The collective wisdom from all the answers is probably the smartest thing to do.

Thank you.

(more at http://liorz.co.il/blog/Index.php/)


Closing Statement from Lior Zoref

Hi All,
Thank you so much for your great ideas.
Here is the idea I chose http://liorz.co.il/blog/?p=116

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    Dec 9 2011: I'd like to start mentioning a wonderful advice on how to make a great TEDTalk [1], by June Cohen. She enumerated a few elements: 1) Tell something new, maybe not the topic, but what's the fresh take, the new angle on an old topic; 2) Evoke contagious emotions – something that makes us want to share with friends and relatives; 3) Tell a story; 4) Be personal; 5) Don't loose the audience -- jargon, etc; 6) Start strong; 7) Focus in; 8) Think globally; 9) Practice – rehersal

    Thinking about it, I remember not an aha moment but an “Ahn moment”, from a TEDx Talk by Luis von Ahn, at TEDxRioDeLaPlata in Buenos Aires. He was talking about crowdsourcing and captchas:

    -- people spend 500,000 hours daily completing captchas;
    -- by using this effort –said von Ahn—we are digitizing about 100 million words a day, that is two million books a year

    Then he said “Now, I want to translate the whole Internet. How? I want 100 million people working online for free.”

    As insanely naif as it sounded he then added: "900 million people helped us digitize books through captcha, more than 10 percent of humanity."

    And then he explained that all this expectation, the driving force behind this expected behavior, has to do with our innate desire of learning new languages, and said that in his vision it can be done "for free" via crowdsourcing.

    In this case, I think, the aha moment came from the fact that it sounds crazy but it’s completely feasible based on current evidence.

    Maybe you can show the audience how feasible your point is with one example.

    Related video:
    [1] TEDx@TEDGlobal - June Cohen - What Makes A Great TED Talk
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      Dec 9 2011: Hi Sebastian,

      Thank you for your advice. I totally agree with each and every piece of advice.
      As for the Aha moment, I have a great idea that I got from the crowd. I'll share it here soon...
      Thank you,

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