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Lior Zoref

Crowdsourcing advocate, @liorz

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Do you use crowd wisdom to think? Be part of creating the first ever crowd sourced TED talk

I'm about to speak at TED 2012 and present the first ever crowd-sourced TED talk :-)
I'm inviting you to be part of this process and create together my presentation.
Before asking for your help, here's my main idea:
Wisdom of Crowds theory exists for many years. The theory states that the collective wisdom of big crowds is smarter than experts as we solve problems or make decisions.
Until recently, the use of the wisdom of crowds was possible primarily for organizations that have invested resources in developing technological solutions that transformed crowd wisdom into products such as Wikipedia.
This means that anyone with enough social network friends can ask questions that will require them to think. The collective wisdom from all the answers is probably the smartest thing to do.
There are already a few people who are using this method. By doing so, they upgrade their ability to think and make decisions significantly.
That's it…
I'm creating my TED talk using crowd wisdom, your wisdom. It will be the first ever crowd sourced TED talk.
I hope that you'll join me in this journey and take part of this process.
I'm looking for exceptional individuals (not organizations) who are using their own social network profile in order to get crowd wisdom in a way that improves their personal or professional lives significantly.
I'll share their stories in my TED talk :-)
Here are a few areas of interest – musicians, educators, designers, spiritual leaders, marketing experts, people looking for relationships etc.
In addition, if you have interesting stories or ideas that might add value to this topic, I'll be happy if you share them with me.
You can join my journey and get more information at my blog http://liorz.co.il/blog
Looking forward to read your insights.
Thank you.
Lior

Related Talks:
Topics: collective wisdom
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Closing Statement from Lior Zoref

Thank you for the amazing insights and feedback.

You can read the text of my talk here - http://www.ted.com/conversations/8326/the_first_ever_crowd_sourced_t.html

Thank you so much.
Lior

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    Robert Winner 50+

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    Dec 29 2011: The latest crowd wisdom event is the Occupy Wall Street (OWS) movement. The man who developed this event is from England and is involved in organizing demonstrations. The intent of the demonstration was to protest America's wealthy or as President Obama refered to them as the 1%. However, as the movement spread the resons for the protest became fuzzy. Signs and interviews covered issues like Illegal Aliens, homeless, wars, racial hatered, global warming, police states, socialized medicine, and much more. I found myself organizing a map of the US and plotting the issues geographically. The needs of one area has little relationship to the complaints of another area. The high welfare areas wanted socialized medicine and government housing. The Southwest wanted border control. California complained of a police state. Detriot stated racial bias. The media has the ability to show the issues they would like to highlight. However, the interviews revealed the local organizer had a cause they wanted highlighted. At little surprise to me, the unions entered the protest to support the political agenda against the 1%. Even though the movement was "Master Minded" to a specific agenda it failed in that mission. Using crowds, movements, polls, surveys, and mass media are tools for those who wish to manipulate the public. It is our choice to do the homework prior to adding our support to any cause. Always ask why and play it out to end game in terms of impact, cost, advantages, and disadvantages. Lior, I am being the Devils Advocate, and appreciate input from all sources. I was selected to attend a think tank years ago and it was a experince of a lifetime. Best of luck.

    • Zared Schwartz

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      Dec 30 2011: Well, the OWS is not well-organized as a united whole, so parts of it would focus on different issues than the other parts.
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 30 2011: Hi Robert,
      Thank you for your feedback and insights.
      I come from Israel. Last summer a huge movement started by the crowd asking for social justice. It was well organized and its impact is big.
      I'm not an expert in civil protests and it's an interesting question to see what is the role of crowd wisdom in these events.
      Lior

  • Pam Drake

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    Dec 28 2011: On Friday, 12/23/2011, a nurse friend was killed. I found out, from another county at a distance, from a post. http://manhattanbeach.patch.com/articles/female-motorcyclist-dies-from-crash-injuries

    Then, a news article appeared about her sons' situation (her youngest is disabled, and the older one is in school full time). http://www.dailybreeze.com/news/ci_19617094

    Now we are starting fundraising to benefit her sons. I put the word out, and others have passed it on. The idea of using social media came from reading about your project. I'm hoping that it works well.

  • Pam Drake

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    Dec 28 2011: Crowd Sourcing Stories with Musical Background http://psychcentral.com/blog/archives/2011/12/28/do-your-thoughts-deserve-a-soundtrack-one-hello-world-thinks-so/

  • manuel ruiz-echarri

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    Dec 28 2011: I don´t think crowd wisdom like a universal true. I'm in the middle of that my own experience and scientific true. Despite, nowadays, there are a lot of liers, a lot of credulous. You must be cautious. It's my guess and I thank your attention.
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    Robert Winner 50+

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    Dec 28 2011: Being the subject of a lynch mob would probally be a bad thing. Agencies that provide polls for industry, politicians, products, X country has talent, dating services all use a collective system of opinions. A major university had attempted to isolate a specfic gene for years and finally put the model on the web and made it a game to find X. In three days a 14 year old boy solved the problem. Even though this was an appeal to crowd wisdom to refine the area of interest a conclusion was reached individually. We are under the impression that we, the people, elect a leader. we only select from the options provided. In effect we choose the lesser of two evils. If crowd wisdom was a reality we would have decision making from the ground up instead as we have it now from the top down. I once asked a man for whom he would support in the coming election. He stated Mr X. I asked why. He is already a millionare and would take less from the people that the other guy who aspired to become a millionare. All crowds have a different perspective and seek different goals. The truth is that most of the people in crowds do not know the facts and just digest what is fed to them. In the US most people believe what their party tells them even when confronted with facts. Many have tired of this party dogma and have become independents. That leads directly to the question do crowds have "wisdom" or just numbers. In the Europe has Talent Show Susan Boyle lost out to a rock band because the public (crowd) voted her into second place. I have since asked many people the name of the band that won. Not a single person could recall. I wrote it down and lost the note and cannot remember myself. However, the world knows Susan Boyle. Wisdom or numbers ......

    • Zared Schwartz

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      Dec 29 2011: Well, crowds think more emotionally than logically compared to the individual and the individual thinks more logically than emotionally compared to crowds. Crowds do have power in numbers because that is the only way morals and ideas can spread to a range of people. Crowd wisdom is more of a filtered, focused way of obtaining ideas and can be described as a brain trust in a way. Of course, there can be problems with it, but, as means of obtaining quick, great ideas, crowd wisdom is useful in many ways.
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        Lior Zoref 50+

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        TED SpeakerTED Attendee
        Dec 29 2011: Zared, we it comes to thinking and decision making, emotions are often stronger than rational thinking. I like to term master-mind as an analogy for crowd wisdom.
        Thanks,
        Lior

        • Zared Schwartz

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          Dec 30 2011: Yes, emotions are usually stronger then rational thinker because it often has passion in it. This does not mean it is a better idea, just a greater feel towards it.
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 29 2011: Robert, you make a good point.
      Crowds are not only right the same as experts make mistakes.

      Thanks for the insight.

  • Zared Schwartz

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    Dec 23 2011: Great topic, Zoref. I am trying to use crowd wisdom to create a great idea. Join my conversation to find out more about it.

    http://www.ted.com/conversations/8101/let_us_change_the_world_by_usi.html
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    Si Xie 10+

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    TED Translator
    Dec 22 2011: Hi Lior,

    I am also amazed by how the collaboration of people, ideas, resource that make the world closer and more intellectual. Maybe you can put something like multicultural environment and people with diverse background may have some unique contribution to others. The interdependent relationship can enrich the content and areas of crowd wisdom. Like different theory or tradition in different culture or countries, etc. From the benefits to individuals, then to the community.
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 23 2011: Hi Si,
      This is an interesting idea.
      I'm asking a question at the beginning of my talk in which everyone can use their smart phones and answer.
      Maybe I should add something which relates to your idea.
      Thank you!
      Lior
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        Si Xie 10+

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        TED Translator
        Dec 23 2011: :) That will be great!

        • Zared Schwartz

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          Dec 24 2011: It has to be a board statement in order to have a large range of people to feel a relation with the statement and themselves.
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    Marsellla Charron

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    Dec 21 2011: This is an incredible example of crowdsourcing:
    www.ideaconnection.com
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 21 2011: Hi Marsella,
      Thanks for sharing this web-site. It looks very impressive.
      But I am more interested in crowdsourcing for personal use. People who are using social networks to think together with others.
      Thank you.
      Lior
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    Marsellla Charron

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    Dec 19 2011: This conversation reminds me of two topics that my be helpful. One is a TED talk, Learning from the Barefoot Movement by Bunker Roy:
    http://blog.ted.com/2011/10/17/learning-from-a-barefoot-movement-bunker-roy-on-ted-com/
    The other is from a TED conversation I was reading about the topic Corporate Rebels. One person, Lois Kelly had posted an interesting presentation on what makes a corporate rebel. It is a different topic but I thought it did relate since these 'rebels' tend to act based on wanting their company to succeed rather then for self branding.
    http://www.slideshare.net/Foghound/corporate-rebel-ebook

    Both these these topics were about using 'non-leaders' expertise or natural talents to create innovate change. Is it possible to have a crowd wisdom consisting of experts? I don't know if you believe crowd wisdom must incorporate every single voice but it certainly seems that people weed themselves out by being lackadaisical. Meaning, not everyone cares to put the effort in to be apart of a movement or change.
    Hope it helps and good luck with your talk. Enjoy!

  • Mark Monroe

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    Dec 19 2011: You need to be very careful when talking about the wisdom of crowds. A simple example is America’s problem with obesity. A Gallup-Healthways Well-Being Index poll found that 63.1% of American adults were either overweight or obese in 2009. If we look to the crowd for wisdom, we would conclude that being overweight or obese was a good thing. Why else would the majority choose to be that way? Who am I to say that being overweight is a bad thing in front of the millions of people that obviously believe otherwise and show it through their very actions!

    - How do you know whether the decision of the crowd is wise or stupid?
    - What happens when the crowd’s choice goes against science (as in evolution)?
    - What do you do when a crowd decides that Jews are evil and need to be destroyed?
    - Who decides what the crowd can decide on in the first place? Can a crowd say whether or not slavery is wise, or is that simply off the table? But who says it is off the table, an expert I assume.

    A crowd is wise only after an expert has decided that the crowd did a wise thing. You ignore all the times when the crowd does the stupid thing at your own peril.

    Crowd wisdom appears to me to be another argument for collectivism. I thought Ayn Rand killed that bug a long time ago.

    Poll Source:
    http://www.webmd.com/diet/news/20100210/percentage-of-overweight-obese-americans-swells
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 19 2011: Hi Mark,
      Thank you for your feedback.
      You are right, crowds could be wrong, just the same as experts can (and are) sometimes wrong.
      But you gave me food for thought.
      Thank you,
      Lior
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    heaven ian

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    Dec 14 2011: Hi Lior,
    I do believe nothing happens by accident.
    Before I came into this conversation, i am thinking of posting a question in Facebook, to solicit reactions from social friends. Now I am starting to understand about "crowd wisdom".

    For the meantime, i have bookmarked your blog and will share info with you hoping it can help in your talk.

    To begin with, let me share to you this...
    Proverbs 9:10..."The fear of the Lord is the beginning of wisdom, and knowledge of the Holy One is understanding.
    The Bible NIV

    God bless you with wisdom.

    rey del rosario (aka heavenian)
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    David Hamilton 50+

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    Dec 14 2011: You should definately incorporate Duolingo into your speech or way of thinking... It's basically what I was talking about the other day "crowd work", combined with crowd wisdom. Beautiful.

    In case you haven't seen it.

    http://www.ted.com/talks/luis_von_ahn_massive_scale_online_collaboration.html
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    Morry Patoka

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    Dec 10 2011: Hi Lior,

    My experience with crowd wisdom is very practical. For years we've used a group collaborative system to generate insights, ideas and strategies that actually get implemented, mostly because of the crowd dynamics that created the ideas in the first place. Bringing together a group in person, the right group, is not much different than what's needed to make online crowd wisdom work well. Some of the comments in this conversation bring up similar points, but here are a few of the basics that we've discovered over thousands of hours facilitating insight, ideation and strategy sessions.

    You need some experts, but not too many or they will act as blinders to the crowd, keeping the conversation too narrow or dismissing ideas that are too far out there.

    People tend to be linear in their thinking so you have to introduce instigators that break them out of their traditional thinking patterns. Metaphors, pictures, music, creativity exercises get our brains to another place quickly. Once we're there it's much easier to discover new things we would have otherwise missed, or connect dots that would have never made sense until we opened our minds.

    Focus is critical to outcomes. Focus doesn't mean preventing exploration. On the contrary, it helps groups to see opportunities more clearly. One of the jobs of a facilitator in a crowd is to take the nuggets, hold them back up to the crowd and say, "hey, look at this. Can this help us get to an answer we can use?"

    If you'd like more detailed explanation I have a number of articles on my blog site that can help. You can get the link from my profile if you're interested. I don't want to come across as promoting. From your responses to comments I see that you've already tapped into some of the great books on the subject.

    Good luck on your Ted talk. I'm looking forward to it.

  • Tiago Landman

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    Dec 9 2011: Wisdom does not come from crowds, stupidity does... all great wisdom comes from those who can navigate amongst the crowds, amongst everything that is said and done and find the common truth that links us all together. Crowds block self improvement, it hinders one to truly discover reality for what it is, it boxes you in, it makes you follow a certain regime, a certain norm. Those who hear a different drummer are truly those who hold the spark of wisdom. 'Two roads diverged in a yellow wood...and I took the one less traveled by and that has made all the difference'. Ideas come from crowds, not wisdom,that comes from self thought, self questioning and only the lone wolf can achieve that.

  • Artis Zeigurs

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    Dec 9 2011: it doesnt, it was supposed to be an answer to Rhona Pawis, who wrote me: Hey, if you want to look at life from a strictly monetary point of view, go ahead. Perhaps tax incentives for charitable giving mitigates the value of charitable giving to the giver and receiver. but was misplaced. sorry. nobody is perfect, neither can be crowd wisdom. people make mistakes and are not aware about that, To get the message, you find in intrnet, jou shold be smart enaugh. What about those 1 from 100, of human population that are at some level mentaly restricted and can not imagine the the consequences of the proposed unfamiliar actions they are advised to take? for example from campers you learn that when you lite your fireplace instead of kindling wood or standard lighting fluid you can use petrol, that ignites and burns slowly, is mutch cheeper and never goes out of stock .But if in petrol station you get confused and buy gasoline that ignites rapidly and can explode instead, you burn your house down and are happy to stay alive. such things unfortunately make news every winter.
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    Thomas Brucia

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    Dec 8 2011: The problem is separating crowd wisdom from crowd stupidity..... and each of us decides which is which in solitude.
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    simon roger

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    Dec 8 2011: Hi Lior, great idea...crowd wisdom is the start to get closer to "crowd democracy" without borders and nations. Crowd wisdom is a way to unleash the huge humanitarian and intellectual potential that lies below the surface of politics and lobbies interests...for me the great challenge would be to pose the right "questions", "triggers" and choose the right channels to pose these...i will think about it, but first of all great idea!! and good luck

  • Artis Zeigurs

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    Dec 7 2011: the crowd shoud be large enough to contain a couple experts humanists or a person with the same situation, who has recently consulted an expert and wants to share. then it could work.
    For example a child with rare desease. crowd wisdom will say - find an expert or i know one or give some aspirin in double dose and see where it goes, i reciently did so! the last advice if you are lucky will only waste time,

  • Artis Zeigurs

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    Dec 7 2011: charitable giving is always a trap.Say, You give aid to africa - milk powder, when it is cheep to produce. local goat mikl farmers go bust and eat their livestock. in few years if africans want milk, they have to buy the milk powder from You at your price. .Aafter gaining independence from ussr, we, a small country fell in the same trap. We were flooded with cheap sugar and everything. in 2 years our sugar factories and all the other production went aut of buisnes and were sold for scrap metal. sugar beet farmers sold the farmland to rich europeans for peanuts. after that guess what - the price of the imported sugar and everything has doubled call it managed consumer surplus.now we import most of the food, because our climate is cold and food production on a large scale in the open is not profitable enough, so nobody invests in agriculture any more. people are out of work and emigrate as skilled cheep labour to west europe 10% last ayear. and we export only cheap timber, as we still are one of the greenest countries in europe, but at this deforestation rate it cannot last. We are foced to learn to look at a life from strictly monetary point of view and have an expensive lesson in charity, trust,buisiness and global trade or we can just die. we have no other options, have we?

  • William Robson

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    Dec 5 2011: Okay I just stumbled across this on "Storify" which is a way to collect things which others have done on the web and make it into a quick blog story.


    http://storify.com/MOMBCOMICS/twittercomic-2011
    Home to twitters 1st comic


    Shameless self plug on my "Storifies". I did the Twitter town hall Storify while the town hall was happening and was able to publish it the same miniute it was done. It used 20 different Twitter users with responses from the Mayor Included.
    http://storify.com/wrobson


    It is my belief that when we all collaborate we change the desire for creating a strict profit driven model for consuming. In a highly controlled market such as education or textbooks the desire to profit reduces the access to the product. However this is highly counter productive to creating a strong educated society. education costs should be low, but by design they are not. Websites like the www.Khanacademy.com are trying to change this. If our governments and educational institutions worked together they could create a library of information for everyone to use at an extremely low cost. Publishers would just have to find something different to publish!

    Good luck on the talk!

  • Erin Klein

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    Dec 3 2011: *educators

  • Erin Klein

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    Dec 3 2011: I use my Facebook page (facebook.com/erinklein), particularly my status updates and notes, to initiate and encourage discourse on a myriad of isseus and ideas that intrigue me. I am a firm believer that perspective is everything and that one cannot see something "clearly" until they have seen it from all possible perspectives. And so, I do what I can by encouraging my network of friends, collegues, and educative to contribute their own perspectives.  

  • Predrag Bokšić

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    Dec 3 2011: I understand. Free education is a bit off-topic anyway.
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    Mary M. 100+

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    Dec 3 2011: Interestingly enough, as an educator at the elementary school level, I never had a good experience with crowd sourcing. Elementary teachers I have worked with tend to be, oh,I want to say selfish, but I'll use reluctant instead, to share their wisdom with incoming teachers. Very few freely share ideas or lend a helping hand to a fellow educator. I always found it perplexing. .what good is knowledge if you can't share it. Teachers tend to hoard not only things, but ideas also.......I can't explain it. I mean, why let others struggle, when you can help them out. The word wisdom in and of itself implies the ability to use knowledge and understanding successfully to solve problems, avoid or avert dangers, attain certain goals, or counsel others in doing so.

    Yours is a very interesting project Lior, love this thread of conversation.

    Here's a quote for you: "None of us is as smart as all of us." (Eric Schmidt)

    Hope my contribution though small, helps you in some way.
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 3 2011: Hi Mary,
      I totally agree. It's too bad that educators are not the first to understand the power of sharing and crowd wisdom.
      Thank you for your insight and great quote.
      Lior
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    Arjan Neumann

    • +1
    Dec 3 2011: Education should be a 3 way system
    Student - Teacher - Market expert
    Simple logica tells me that many teachers never visit a business or company so they just only chew the letters in the books so the students eat them easy.! It should be able to sign up for teaching when a company can affort to work with 1 employee less for a certain time. Or someone who is goin to retire or maybe even have a depression. This can be good therapy too i think. Students should get more access to to knowledge and be able to discuss around the table with the teacher and market expert.

    If companies decide to make time for employees to help out with teaching they should get credits that can be used for advertising job vacancies : for example students who pass get tour and/or additional information.

    It's important that the reward is unfair high so the market will wake up and challenge. May the best win! Students who can't find a job can join too! People who got sick can join too! There should be a "flying army" of people around every class/school. Meshed up international perhaps or set up non-profit projects in holidays/weekends. To reach the people who would never go to study.

    Schools with high scores help the schools who do less good. This should be monitored and controlled and documented here is the science behind teaching. An army of students of any sector that can help joins. And will go step by step class by class school by school. The more work u do the less u pay for ur education, if pay more u can contact anyone who then will be rewarded. like this even the worst students are important, and they will get boosted.

    Get people to hunt just like in nature, addept to new situations, travel, explore, communicate, work together, protecting, playing, invest, harvest, observe, hunt to find weakness, love to find the good. All connected to the three elements given earlier : Student : Teacher : Market expert.

    The system should work like tax but then the tax are working hours.

    • Artis Zeigurs

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      Dec 5 2011: market expert is profit driven, but it has nothing to do with, for example happiness, that makes life worth living.. why not teacher - student - philosopher or - shrink?

  • Arnab Majumdar

    • +1
    Dec 2 2011: I work in the development aid sector and am currently based in Kampala, Uganda, as a young post-grad originally from Montreal, Canada.

    Crowdsourcing as a concept is the wave of the future in development work. ICT4D, or Information and Communication Technologies for Development, is already taking off in Africa. Developers have already produced applications that enable cheap, Java-based mobile phone users in major cities to upload and share current gas prices, for example, farmers to share health concerns and agricultural yields to better inform policy both from a governmental and NGO perspective, and the organisation I'm based at, the Uganda Red Cross, is designing a mobile phone survey with our donors to improve the incentive structure underpinning blood colleciton. These are just some of the solutions that are taking off, very much made possible by the exponential rise of mobile phone technology and the expanded reach it has provided.

    Most development workers will tell you that one of the problems with development organisations in the South is fragmentation; there are way too many organisations performing similar functions, with limited information sharing and collaboration between them, one of the reasons why such projects are slow to begin, difficult to implement, and often unsustainable over the long-term. For this reason, I wonder whether the wisdom of crowds theory is relevant not only in social networks, but also as an ideal to pursue within the professional sphere. Even going part of the way sometimes makes a huge impact. My home-based NGO, Pepal, for example, brings together the corporate sector, domestic NGOs, and academic participants to work on development projects together. As such, there is a huge skillset transfer as the partnerships flourish, and as the project takes off each actor gains input all the way down to their teams. The end result is a more refined project with the power of multiple actors.

    Good luck with the presentation!
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    Kerri Bodie

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    Dec 1 2011: Incredible idea Lior! I'm convinced computer technology & social media evolved to facilitate our much needed global cooperation!

    For decades, I have seen on tv, starving infants in 3rd world countries, shriveling up like raisins in their mother's arms, both crying to a world that appears to ignore them. The plight of my poverty stricken sisters around the world haunts me, knowing every day they are enduring a mother's worst nightmare.

    As I searched for answers, to my surprise & disgust, I discovered that food scarcity is actually artificial – a deliberate political maneuver & nothing more.

    Every human being should have the inalienable right to a full stomach & a full brain, in my opinion.

    I also learned that the technology I used for my research, requires specific minerals that are mined from many poverty stricken areas of the world by corporations that often use child slave labor to keep costs low & profits high. This is a massive human rights tragedy, and it is impossible to ignore the fact that the world's rabid demand for new technology is destroying the planet.

    I feel that if we have access to all this technology because of the blood, sweat & tears extorted from corporate slave labor, we have the moral obligation to use this technology to give these people, & our planet, a voice.

    The phenomenon of the internet and social networking media are two powerful tools, that if used effectively, through a cooperative effort like a “Crowd Sourced TED Talk”, we could circumvent corrupt corporate politics & quickly find simple, wise solutions.

    I feel no one is actually free unless we are all free - there are many more human beings on this planet who want peace, than who want war. We are clever - we can do this.

    I would consider it an honor Lior, to be a part of your “Crowd Sourced TED Talk” centered around bringing food and education to all, and leaving a much needed viable future for our planet & the entire human race.
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      Lior Zoref 50+

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      TED SpeakerTED Attendee
      Dec 3 2011: Hi Kerri,
      Thank you for raising this important issue.
      I ask myself (and others), how crowd wisdom can help solve the burning issues of the 3rd world. I wish leaders were using crowd wisdom more... But there must be other ideas.
      If anyone knows of any example of this happening, please let me know.
      Thanks for the complements :-)
      Lior

    • Artis Zeigurs

      • 0
      Dec 5 2011: when you propose overall freedom, to be truthful you shuld mention, that there is no unlimited individual freedom in a limited space and resources - on our earth without self ristriction and tolerance. the only exception is freedom to commit suicide.
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