- Erlend Hovgaard
- United Kingdom
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Web 2.0 and Creativity
If working virtually through web-based business solutions limits overall creativity and ease of communication, is it worthwhile?
Creativity is vital for any firm to stay competitive, especially in developed countries, because it fuels innovation, which is our main source of economic value.
More and more teams and organisations are working more virtually, i.e. not face-to-face. How does this effect the level of collaborative creativity and innovation within an organisation?
Working virtually may bring about some inefficiencies (as well as efficiencies, of course) because less of our senses are stimulated and nonverbal communication cues, such as facial expressions, gestures etc, might get lost in the virtual sphere. This in addition to having fewer "water cooler chats" and other settings that are unplanned, informal and social. Inefficiencies in terms of creativity and co-creation might manifest themselves in other ways too - what do you think?