- Bernd Fesel
Deputy Director, European Centre for Creative Economy - ECCE
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Can Social Media alone improve Truth in the News? Or is Policy Action needed to stop the Media System of Murdoch or Berlusconi?
Paul Lewis explained the benefits of citizen reporters providing independent reality bytes to his newspaper. He could create, puzzling, a new picture of reality which was closer to truth than the police stories. Technical opportunities of Social Media became moral benefits for him and for us as an society - because his newspaper had an interest to publish the social-media-reality.
As we all know the Murdoch and Berlusconi Type of Media use the same technology to some times distort reality and and to create "their" puzzle of reality which sells best. According to the newspaper journalists of News Corp. are supposed to have hacked in mobile fones and even mailboxes of a dead child. Such Media systems have vested interests in Billions per year - it is in their best interest to have news for their best business. If the news of this world are not appropriate..... News Corp. just lost 738 Millionen Dollar of earnings (3. Quarter 2010 / 2011, Süddeutsche Zeitung)
Are such econonmic interests of news companies the right incentives to generate truthful news or to critize the political class?
Doesn´t society deserves a media system built on other more moral incentives? Like Non-Profit-Foundations?
Do we need a new media system if a more sustainable and peaceful global world is to be build? Do we need a Media-Reform as we need a Banking-Reform?